Hello everyone! From the case study of this week I learned important tools that can't be left behind while being in the world of social media marketing. First of all it's necessary to take into account while having a company in the U.S. that almost 80% of the population is concentrated on the East Coast. To reach them, you need to adapt your time of posting. You would also increase your chances of getting more visibility in one shot. Secondly, I was surprised about what we can actually do with Facebook. I've been using this social network for 6 years and I knew that their advertisement strategy is good, but seeing here how they actually do is very impressive. The data of users' profiles as demographics or personal interests can be used to target your best the people more likely to need your product. This is a good thing to know, well targeting your customers with adapted ads will get you more views and "talking about it" mentions, this way you also increa...
HELLO ALL ! As we almost arrived to the end of this course, here are a few things about my different accounts on social media. My blog I finally ended up with 8 posts counting this one on my blog, with a total number of views reaching 288 and only 4 comments. To have more followers I think I should have made my blog look more attractive, I'm sure this would have get me more views. What I like the most about blogging is the personal aspect that is emanating of it and the liberty you can take by creating your website as you want. This reflects the best how you are and your personality will attract followers because they're looking for authenticity. When it is about a brand it's a bit different but still blogging is a good way to get popular. My Facebook I'm using FB since 6 years and I have to admit that I already knew a lot about this social network. The system of friends, pages and groups isn't new, but the way of using it efficiently I learned it w...
For our professional life it's important to know how to sell ourselves. It's the first thing people will notice about you, when you apply for a job for example. In this globalized world we can have the same opportunities than someone living across the globe who didn't go to the same school, doesn't have the same religion or culture but who will be able to seek for the same job as you do. You need to differentiate yourself by having skills that they won't have. Knowing how to manage social media to market yourself is primordial. Your LinkedIn profile has to be reliable and not too boring. Your Facebook page should be clear of every party's pictures that would make you suffer from the consequences if your future employer looks at your profile. You need to be aware of what social medias can bring you as a positive touch but also be prepared of every negative eventuality....
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